
IT’S OUR CUSTOMER
By Britt Damkjaer
Hardcover in color, in English, 408 pages.
ISBN 978-87-971993-0-5
€ 64,- ex. VAT NOW € 51,20 ex. VAT
Benefit now from a 20% anniversary discount and buy more copies for your team. The discount gets deducted at the check-out. Enjoy!
IT’S OUR CUSTOMER is the must-have reference book.
Whether you are implementing CRM and customer programs or undergoing a major digital transformation in your company, there is a need for strong leadership and a joint effort to succeed in anchoring new initiatives and collaborating intelligently and efficiently to create customer value.
The book guides you to lead your organization through change and pay attention to essential efforts that ensure a shared mindset and customer responsibility across teams that create more sales through better customer experiences – and, most importantly, make your employees thrive with it!
DEAR CHANGEMAKER,
THIS BOOK IS DEDICATED TO YOUR SUCCESS IN TRANSFORMING YOUR ORGANIZATION
With CRM and other business programs offering such great potential to create real value, why is the adoption of higher standards of customer excellence so hard to achieve?
That’s the very question this book answers. IT’S OUR CUSTOMER provides a hands-on guide to succeeding with the change journey, helping you prioritize what’s really needed to cultivate a collective mindset and responsibility for the customer experience across your organization.
The unique transformation framework and change journey model presented are indispensable tools
developed purposefully to help you navigate the many complexities and uncertainties you’ll experience along the way. The book is ideal as a key strategic and execution planning tool, and for kick-off workshops, steering committee meetings, ensuring collaboration and accelerating the transition to new ways of working that is so often ‘the make or break’ of so many programs.
IT’S OUR CUSTOMER will strengthen your change management competencies at every stage of a change journey wherever you sit, be it as:
Business- & Functional leader driving new initiatives
IT-leader initiating digital- and AI- transformation programs
HR- & Communication leader guiding employees empathetically through change
Management, who’s sponsoring and leading the transformation
You are finally supported to make it happen!
Britt Damkjaer, Expert in CRM and Customer Excellence, draws on 20 years of experience with global CRM and customer programs and will be shedding light on what works and what doesn’t. IT’S OUR CUSTOMER incorporates research, expert knowledge, and exclusive industry insights from executive leaders, business- and program managers for your benefit and, ultimately, future success. See more about Britt Damkjaer on LinkedIn.
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Program for Q4 2021 – Q1 2022
3. November 2021
CRM – Denmark brugergruppemøde
Indlæg om involvering
i en transformationstid
Stå distancen med dedikeret ledelse & forberedelse til dit forandringsprojekt
Nye foredrag er undervejs sammen
med Ambition
Previous Events in 2021
Netværksmøde – Digitale Chefer
Foredrag om forandringsrejsen med CRM og digitale kundeprogrammer
April 28, 2021
Webinar with Special Guest
Get wiser on WHY a collective mindset is so crucial to achieving successful CRM

Podcast
Always available to you
I’m interviewed by Neil Benson, Customery, Australia on topics from my book.