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IT’S OUR CUSTOMER

By Britt Damkjaer

Hardcover in color, in English, 408 pages.
ISBN 978-87-971993-0-5

Euro 64,- excl. VAT

Lead the way, and get more copies for your team and stakeholders to ensure a common knowledge and effort relevant for your CRM (change) journey

"Most business leaders understand how critical it is to transform the business fast to stay competitive in markets with high customer demands. Britt’s book is an indispensable guide to help you succeed in doing just that. With a valuable framework and focus on essential success criteria along the change journey, you will be assisted every step on the way to accelerate CRM and customer programs that stick and achieve business value."
HOLGER REISINGER
SVP Large Enterprise Solutions, Jabra GN Audio A/S
"More relevant than ever. We are all looking to comprehend the process more in-depth on how to lead our organization through change, and purposefully create joint customer ownership across teams to make employees collaborate more intelligently, generating more business value. It’s OUR customer contributes with essential reading for anyone implementing and anchoring CRM or other customer-related change programs."
OLE PETER MEJER
SVP, Shared Service Center, Atea A/S
"Excellent – I’m already using elements from the framework.  The coherent models and overviews in the book make you understand the transformation process from new and different perspectives. They allow the reader to be better prepared with the right efforts and continuity to accelerate the adoption of new initiatives in the organization. The internal deliveries are enhanced and ultimately the customer experience increased. Well done!"
SØREN BOELSMAND
Sr. Product Management Lead, Global Marketing and Product Management, Maersk Drilling A/S
"Probably the most awaited in the last decade. This book is a CRM Manager’s guidebook for surviving whatever the project throws at you – keep a copy close at hand!"
MORTEN CHRISTENSEN
Manager – 365 CE & PowerPlatform, NNIT A/S
"An excellent reference book to all CRM Managers. Whether being in the middle of a CRM project or kickstarting a significant Member program, this book supports you in orchestrating the change journey while strengthening your ability to communicate and involve the teams to ensure faster anchoring of new initiatives.!"
JOHN HOLM
CRM Manager, LB Group
"Digital transformation becomes more vital than ever for all companies to ensure an active online presence without losing the personalized touch and unique experience. But business innovations programs involve many complexities and uncertainties that are important to know and address to master it effectively. It’s OUR customer provides you with great models and a framework to lead an organization-wide transformation with success."
KRESTEN FINSEN WIINGAARD
CEO & Co-owner, Adapt Group A/S
"A compelling guidebook! Leaders who seek advice in navigating through a business transformation to succeed with accelerating the adoption of CRM and commercial excellence programs will significantly benefit from It’s OUR customer."
OLE GROOSS
Commercial Excellence Manager, ISS Facility Services A/S
"I am over the moon with joy! This book helps us with substantial knowledge and concepts to obtain a comprehensive grasp on the journey of change we all are going through when working with innovative customer programs. It guides you with all the necessary steps to transform a business while managing profitable customer relationships. Most valuable for any level in the organization, and most honest about every step of the journey."
LINE HØJGAARD JENSEN
Brand Manager, Marketing, Communications & Partnerships, DGI-byen
"Very inspirational reading! An excellent handbook with comprehensive expert knowledge and valuable industry experience that energizes you to boost the efforts in ensuring the adoption of new solutions and inspires you how to involve your teams in working in new ways."
KENNETH HOLMFRED
Manager of Manufacturing Readiness, OTICON A/S
"A must-have reference book that helps you optimize your efforts and pay attention to essential areas critical to succeed with high involvement of the workforce, stakeholders, and management, and making the right decisions when you initiate, develop, implement, and anchor CRM in your organization."
CHRISTIAN JEPPESEN
Sr. CRM Business Manager, Jabra GN Audio A/S
"To ensure authentic customer engagement and fast, reliable customer deliveries, a collective mindset about looking after joint customers is a prerequisite to effectively fulfilling a business transformation with new innovative customer programs. It’s OUR customer is an excellent resource and pragmatic guidance to leaders seeking inspiration to involve employees in the process and succeed with change."
TOMAS GORRISSEN
Contact Director, Ambition A/S

IT’S OUR CUSTOMER is the must-have reference book.
Whether you are implementing CRM and customer programs or undergoing a major digital transformation in your company, there is a need for strong leadership and a joint effort to succeed in anchoring new initiatives and collaborating intelligently and efficiently to create customer value.

The book guides you to lead your organization through change and pay attention to essential efforts that ensure a shared mindset and customer responsibility across teams that create more sales through better customer experiences – and, most importantly, make your employees thrive with it!

TESTIMONIALS

PRAISE FOR IT’S OUR CUSTOMER

What my readers say about the book
"Most business leaders understand how critical it is to transform the business fast to stay competitive in markets with high customer demands. Britt’s book is an indispensable guide to help you succeed in doing just that. With a valuable framework and focus on essential success criteria along the change journey, you will be assisted every step on the way to accelerate CRM and customer programs that stick and achieve business value."
HOLGER REISINGER
SVP Large Enterprise Solutions, Jabra GN Audio A/S
"More relevant than ever. We are all looking to comprehend the process more in-depth on how to lead our organization through change, and purposefully create joint customer ownership across teams to make employees collaborate more intelligently, generating more business value. It’s OUR customer contributes with essential reading for anyone implementing and anchoring CRM or other customer-related change programs."
OLE PETER MEJER
SVP, Shared Service Center, Atea A/S
"Excellent – I’m already using elements from the framework.  The coherent models and overviews in the book make you understand the transformation process from new and different perspectives. They allow the reader to be better prepared with the right efforts and continuity to accelerate the adoption of new initiatives in the organization. The internal deliveries are enhanced and ultimately the customer experience increased. Well done!"
SØREN BOELSMAND
Sr. Product Management Lead, Global Marketing and Product Management, Maersk Drilling A/S
"Probably the most awaited in the last decade. This book is a CRM Manager’s guidebook for surviving whatever the project throws at you – keep a copy close at hand!"
MORTEN CHRISTENSEN
Manager – 365 CE & PowerPlatform, NNIT A/S
"An excellent reference book to all CRM Managers. Whether being in the middle of a CRM project or kickstarting a significant Member program, this book supports you in orchestrating the change journey while strengthening your ability to communicate and involve the teams to ensure faster anchoring of new initiatives.!"
JOHN HOLM
CRM Manager, LB Group
"Digital transformation becomes more vital than ever for all companies to ensure an active online presence without losing the personalized touch and unique experience. But business innovations programs involve many complexities and uncertainties that are important to know and address to master it effectively. It’s OUR customer provides you with great models and a framework to lead an organization-wide transformation with success."
KRESTEN FINSEN WIINGAARD
CEO & Co-owner, Adapt Group A/S
"A compelling guidebook! Leaders who seek advice in navigating through a business transformation to succeed with accelerating the adoption of CRM and commercial excellence programs will significantly benefit from It’s OUR customer."
OLE GROOSS
Commercial Excellence Manager, ISS Facility Services A/S
"I am over the moon with joy! This book helps us with substantial knowledge and concepts to obtain a comprehensive grasp on the journey of change we all are going through when working with innovative customer programs. It guides you with all the necessary steps to transform a business while managing profitable customer relationships. Most valuable for any level in the organization, and most honest about every step of the journey."
LINE HØJGAARD JENSEN
Brand Manager, Marketing, Communications & Partnerships, DGI-byen
"Very inspirational reading! An excellent handbook with comprehensive expert knowledge and valuable industry experience that energizes you to boost the efforts in ensuring the adoption of new solutions and inspires you how to involve your teams in working in new ways."
KENNETH HOLMFRED
Manager of Manufacturing Readiness, OTICON A/S
"A must-have reference book that helps you optimize your efforts and pay attention to essential areas critical to succeed with high involvement of the workforce, stakeholders, and management, and making the right decisions when you initiate, develop, implement, and anchor CRM in your organization."
CHRISTIAN JEPPESEN
Sr. CRM Business Manager, Jabra GN Audio A/S
"To ensure authentic customer engagement and fast, reliable customer deliveries, a collective mindset about looking after joint customers is a prerequisite to effectively fulfilling a business transformation with new innovative customer programs. It’s OUR customer is an excellent resource and pragmatic guidance to leaders seeking inspiration to involve employees in the process and succeed with change."
TOMAS GORRISSEN
Contact Director, Ambition A/S

Sign-up for webinars, podcasts and events

Program for Q2 – 2021

April 28, 2021

Webinar with Special Guest 

Get wiser on WHY a collective mindset is so crucial to achieving successful CRM

-and make your employees performing their best.

Podcast 

on its way  

I’m interviewed by Neil Benson, Customery, Australia on topics from my book.

Konference KBH 

Der er fokus på de marketingstrategier der ligger bag det digitale salg.
Jeg holder foredrag på dagen.
Mere info snart.

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